Our Story
HappyRoll is created by Rasel during the COVID-19 period to usher joy with swiss rolls.
Our vision is to create happiness and rediscover heritage.
At HappyRoll, we focus on refining traditional recipes, constantly modernizing our swiss rolls to perfection.
Every roll is handmade with the ardent passion and tender care.
We hope to elevate customer’s experience to extraordinary happiness.
Come… Explore, experience, and enjoy.
Artisans of Joy.



Pastry is different from cooking because you have to consider the chemistry, beauty and flavor. It’s not just sugar and eggs thrown together.
What Our Client Says
“
Tried all 4 flavors. My mum love the pandan kaya (nice fragrance) and rose lychee (rose with slight lychee taste), my sis love the nutty choco (rich choco taste) and I love the yuzu citrus (love the aroma and it’s refreshing taste). Overall the Swiss Roll is soft and moist, it’s delicious!
- Ms. Anna Tan (Facebook)
“
Very nice.. i love the rose lychee flavour… when its put in the freezer for awhile, the centre of the cake, taste like ice cream too… yum yum…
- Ms. Rosalind Ng (Facebook)
“
Love the peanutty crunch of the chocolate roll. Highly recommended!
- Mr. Steve Chu (Facebook)
“
I would like to express special thanks to Vena for recommending me HappyRoll. Ordered all the 4 different types and my colleagues loved them. It’s yummy and will place order again.
- Ms. Nai Li Ping (Facebook)
“
Personally I love the ’Nutty Choco Rocher‘ as it is rich in the flavor, generous in the nuts in the swiss roll and also comes in a very unique packaging. I would highly recommend anyone who love chocolates to give this a go!